Specialist - Content Writer, Brand & Sales

• Craft digital content converting clicks into customers 
• Bring the Origin brand to life 
• Melbourne based

Join a team that's All Kinds of Useful

At Origin, being useful is more than a tagline - it’s how we approach work every day. As a collective, we’re a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. If you’re driven by purpose and excited to be part of something bigger, we’d love to have you on the journey.

About the Role:

You’ll be at the heart of crafting written digital content that converts clicks into customers. From landing pages to product detail pages, you'll shape compelling, persuasive written content that guides users seamlessly through the sales funnel. Your words will do more than inform—they’ll inspire action and bring the Origin brand to life across every digital touchpoint. This is a hands-on role where you’ll juggle multiple projects, fine-tune the customer content journey, and turn strategy into scroll-stopping storytelling. You'll also be a guardian of content quality—ensuring everything we publish is clear, consistent, and on brand.

Key Responsibilities:

• Create and deliver engaging, high-performing written content across digital sales channels, with a strong focus on onsite experiences.
• Optimise written content throughout the sales funnel to drive engagement, improve conversion rates, and support customer acquisition goals.
• Support the development of product and offer landing pages, ensuring content enhances the user journey and overall site effectiveness.
• Ensure all written content reflects Origin’s brand tone of voice, maintaining clarity, consistency, and impact across all touchpoints.
• Assist in content governance processes, ensuring accuracy, compliance, and alignment with internal standards.
• Monitor content performance and contribute to ongoing optimisation efforts with a hands-on, delivery-focused mindset.

About You:

• 3+ years’ experience in a dedicated content role, ideally within a sales-focused or customer acquisition environment.
• Strong writing and editing skills with a talent for creating clear, engaging, and persuasive written content that supports the customer journey.
• Familiarity with sales funnel optimisation, customer journey mapping, and using data to inform content decisions.
• Highly organised, proactive, and detail-oriented, with the ability to work independently and manage multiple projects in a fast-paced environment.
• Confident communicator with strong stakeholder engagement skills and the ability to present and refine content based on feedback.

Essential skills:

• Proven experience working with content management systems (CMS) such as WordPress – you’re confident publishing, editing, and managing content directly in the platform.
• Comfortable being hands-on with digital tools, and working independently across multiple platforms including Figma, Confluence, Asana.
• Strong attention to detail and a keen eye for brand consistency, tone of voice, and user experience across all content.
• Ability to write, edit, and proofread clear, engaging content that aligns with brand and sales objectives.
• Confidence working in cross-functional teams (e.g., marketing, design, product) and managing multiple content projects in a fast-paced environment.
• Solid understanding of digital content best practices, including SEO fundamentals.
• Experience working with or understanding basic code (HTML/CSS/JSON) is highly preferred – enough to troubleshoot issues, format content, or communicate with developers effectively.

Origin - Where good change happens

At Origin, we’re powered by people who believe in creating change.

We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse. 
 

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you. 

Here's a little about us: https://www.originenergy.com.au/about/careers/

Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.

Please note unsolicited CVs from agencies will not be accepted.

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.