Senior Analyst - Digital Insights

• Shape and execute Origin's digital sales roadmap, ensuring alignment with business goals 
• Drive digital growth and innovation, shaping the future of Origin's sales stategy 
• Melbourne CBD based

Join a team that's All Kinds of Useful

At Origin, being useful is more than a tagline - it’s how we approach work every day. As a collective, we’re a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. If you’re driven by purpose and excited to be part of something bigger, we’d love to have you on the journey.

About the role:  
 

As the Senior Digital Insights Analyst, you’ll play a pivotal role in helping Origin deliver a leading digital sales experience that customers love.  

Sitting within the Digital Sales team, you’ll leverage your deep expertise in Adobe Digital Analytics and a strong data-driven mindset to uncover opportunities that increase digital performance, conversion and adoption. 

You’ll partner closely with Product, Design and Delivery teams to provide clear, actionable insights that inform prioritisation, shape solutions to key customer and business challenges, and measure the impact of digital improvements.  

Your ability to translate complex data into compelling narratives and practical recommendations will be critical in optimising our digital ecosystem and driving meaningful commercial outcomes. 

Roles & Responsibilities 

• Analyze data from Adobe Analytics and other sources to identify trends, uncover opportunities and optimize digital sales performance. 
• Provide clear actionable insights that improve website and app conversion, engagement and customer experience. 
• Support the prioritisation of high-impact initiatives by connecting data- insights with business objectives and customer outcomes. 
• Clearly frame problems and opportunities, translating insights for effective digital solution definition. 
• Lead analytics implementation, including Adobe Launch tracking, and enhance Tableau dashboard capabilities. 
• Develop performance reporting, track key digital KPIs, and ensure the benefits of digital initiatives are clearly measured and realized. 
• Collaborate with key stakeholders (product, marketing, sales & operations) to align insights to digital targets and go to market activity. 
• Champion a culture of continuous improvement, data-led decision making and performance visibility across the Digital team & wider business. 

What will you bring?  

You will have a Bachelor’s degree in Analytics, Statistics, Computer Science or a related field paired with 5 years + experience in digital analytics, specializing in Adobe Digital Analytics. 

• Analyse complex data sets to extract actionable insights.
• Strong understanding of web analytics, conversion funnels, and attribution modelling.
• Proficient in SQL or eager to develop SQL skills; experienced with Power BI or Tableau.
• Excellent communication and presentation skills for non-technical stakeholders.
• Understand cost, ROI, and link digital experiences to business outcomes.
• Committed to enhancing customer experiences through digital solutions.
• Thrive in fast-paced, agile environments, collaborating with diverse teams and managing competing priorities.

So, why join us?

• Thrive in a culture of personal and professional growth. 
• Enjoy a central CBD location with access to parking and public transport. 
• Engage in opportunities through the Origin Foundation to support your community. 
• Powering your career with unbeatable perks - Get discounted electricity, gas, and internet as an Origin employee. 
• Explore unique and cost-effective employee EV Car subscriptions.  

Origin - Where good change happens

At Origin, we’re powered by people who believe in creating change.

We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse. 
 

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you. 

Here's a little about us: https://www.originenergy.com.au/about/careers/

Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.

Please note unsolicited CVs from agencies will not be accepted.

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.