Manager - Media Strategy & Effectiveness

• Lead the design and governance of our enterprise media strategy 
• Connect in-house capabilities and external agency to deliver future-ready media approach 
• Melbourne based

Join a team that's All Kinds of Useful

At Origin, being useful is more than a tagline - it’s how we approach work every day. As a collective, we’re a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. If you’re driven by purpose and excited to be part of something bigger, we’d love to have you on the journey.

About the Role

At Origin Energy, we’re transforming how we connect with our customers. As Manager – Media Strategy & Effectiveness, you will lead the design and governance of our enterprise media strategy, ensuring every dollar invested drives measurable business impact. You’ll sit at the intersection of strategy, commercial performance and innovation — connecting internal marketing teams, in-house capabilities and external agency partners to deliver a unified and future-ready media approach. This is a senior leadership role with significant influence across Marketing and the broader business, including management of the media operating budget and executive-level reporting on media effectiveness and ROI.

Key Responsibilities

• Lead enterprise media strategy and annual planning, integrating brand and performance across traditional, digital and emerging channels.
• Responsible for optimising a marketing’s media budget, developing data-led investment scenarios and ROI recommendations for senior stakeholders.
• Translate complex media performance data into clear commercial narratives, leveraging MMM and research to inform smarter future investment.
• Oversee a hybrid agency ecosystem, managing the interface between in-house digital teams and external ATL partners.Drive commercial governance, including agency contracts, retainers, KPIs and high-value media negotiations.
• Act as senior media advisor to internal stakeholders, aligning Retail, Brand and Product priorities to a unified paid, owned and earned agenda.
• Lead strategic media partnerships, identifying and securing first-to-market opportunities and long-term commercial advantage.
• Shape our AI and generative search roadmap, ensuring discoverability and performance within emerging agentic and AI-driven ecosystems.

About You

You’re a commercially minded media leader who thrives in complexity and ambiguity. You combine deep strategic capability with strong negotiation skills and executive presence. You’re equally comfortable shaping long-term enterprise direction and influencing senior stakeholders with clear, data-backed recommendations.

You'll bring:

• Proven experience in media strategy or senior agency leadership roles with demonstrated ability to manage $10M+ media budgets with demonstrated ROI delivery.
• Deep expertise across ATL, digital performance and integrated media planning.Strong commercial acumen, including contract negotiation and agency governance.
• Experience presenting to and influencing senior executives.Advanced understanding of MMM and media effectiveness frameworks.
• A proactive, future-focused mindset with exposure to AI, generative search or emerging media technologies (highly regarded).

If you’re ready to shape the future of media strategy in a dynamic, purpose-led organisation, we’d love to hear from you.

Origin - Where good change happens

At Origin, we’re powered by people who believe in creating change.

We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse. 
 

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you. 

Here's a little about us: https://www.originenergy.com.au/about/careers/

Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.

Please note unsolicited CVs from agencies will not be accepted.

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.