Growth Content Manager

At Origin, we are looking for a strategic content thinker who can design communication experiences that drive growth in electrification. This role sits at the intersection of language, systems, customer behaviour and technology. It is about how content works, how it is structured, how it scales and how it performs. 

As Australia accelerates towards solar, batteries, electric vehicles and smarter energy use, Origin is building a connected ecosystem of electrification products to help customers participate in the energy transition. Our content must do more than explain these products. It must enable confident decisions and long-term relationships. 

This is not a traditional design role in UX or graphic design. It is a content design role. 

About the role 

As Growth Content Manager – Electrification, you will shape how customers understand, adopt and engage with Origin’s growing suite of electrification solutions. This includes solar, home batteries, electric vehicle charging, smart usage optimisation and future focused energy plans. 

You will craft clear, accessible and compelling communications across sales and service journeys. Your focus will be on driving growth through smart content design, ensuring customers can navigate their transition to renewable and electrified solutions with clarity and confidence. 

Working closely with the Lead – Customer Communications Experience and Personalisation, you will take an end-to-end view of content delivery. Content in this role is not just written. It is architected. You will ensure communications are structured, reusable, automated and delivered efficiently across platforms. 

You will operate in a dynamic environment where products evolve, regulations shift and customer expectations rise. You will need to think creatively within constraints, challenge existing build approaches and design scalable content solutions that balance compliance, clarity and innovation. 

This isn’t a typical content design role. Here’s a final note about what sets it apart. 

The ideal candidate will read the below not as a checklist, but as a natural extension of how they already operate. 

You can intuitively build content that sells
You instinctively understand commercial intent and know how to shape a sharp value proposition. You turn that into proof points that build trust and remove friction. From campaign landing pages to electrification product pages, you create content that drives uptake of solar, battery and EV solutions. You are confident owning CVPs, refining positioning and shaping narratives that fuel growth. 

You understand how to pair SEO and AI fluency with longform content depth 
You understand how search behaviour is evolving in the age of AI and structure content for discoverability, authority and relevance. You create high quality longform content that drives consideration, from solar battery guides to EV plan explainers and smart energy deep dives. You think in keyword intent and content clusters, building pages that perform across both traditional search and AI surfaced experiences. 

You are someone who rolls up your sleeves and makes it happen 
You move seamlessly from CVP development to FAQs, from longform guides to service micro-copy, from shaping a content framework/information architecture to building it in the CMS. You are comfortable operating in ambiguity and do not wait for perfect briefs. You bring clarity, structure and momentum to complex and evolving streams. 

What you will be doing 

• Designing customer centric content experiences across digital sales and service communications 

• Leading content delivery for electrification streams including solar, batteries and electric vehicle solutions 

• Translating complex renewable and smart energy products into simple, human language 

• Building structured and reusable content within CMS and CRM platforms 

• Applying automation and personalisation to deliver the right message at the right moment 

• Partnering with product, technology and analytics teams to optimise customer journeys 

• Testing and iterating content based on behavioural insights and performance data 

• Continuously improving how content is built, governed and scaled across channels 

What success looks like 

• Customers clearly understand how Origin supports their move to solar, batteries and electric vehicles 

• Electrification products are supported by seamless and scalable communications 

• Content systems are smarter, more efficient and easier to adapt 

• Growth metrics improve through stronger engagement, trust and conversion 

What you will bring 

• Experience in content design, content strategy, delivery or digital communications particularly in a marketing function 

• Hands on experience working within CMS, CRM or automation environments 

• Confidence navigating structured content, modular systems and scalable builds 

• The ability to think creatively in complex and evolving environments 

• An understanding of the principles of retailing hard – you’ll be obsessed with content that converts  

• A strong grasp of customer behaviour and how communication influences decisions 

• A genuine interest in renewable energy and the electrification of Australian homes 

Why this role matters 

Origin is evolving from a traditional energy retailer to a partner in the energy transition. Solar systems, batteries, electric vehicles and smart plans are reshaping how Australians power their homes. 

This role will shape how that transformation is experienced by customers. You will design the content experiences that make electrification simple, empowering and all kinds of useful. 

If you are energised by ambiguity, motivated by impact and ready to design scalable content experiences that support Australia’s energy future, we would love to hear from you.