Designer - Content

Join a team that's All Kinds of Useful

At Origin, being useful is more than a tagline - it’s how we approach work every day. As a collective, we’re a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. If you’re driven by purpose and excited to be part of something bigger, we’d love to have you on the journey.

In this role, you’ll combine content design expertise with strategic thinking to shape how Origin brings new and emerging products to market. You will use customer insights, research, market trends and competitive intelligence to craft messaging that positions Origin’s electrification and energy-transition solutions with clarity, value and differentiation. With products such as Origin Loop, EV Power Up and our emerging battery plan suite, Origin has built a strong foundation to meet evolving customer energy needs through innovative solutions.

You will help translate product strategy and roadmap into clear communication frameworks that guide teams, support decision-making and strengthen go-to-market effectiveness, building engaging and enduring connections with our customers.

You will:

• Translate product strategy, customer research and insights into clear, insight-led communication frameworks

• Create authoritative, accessible long-form content across electrification topics including solar, batteries and EVs, designed to educate and drive early-stage consideration

• Optimised for modern discovery including AI Overviews and GenAI-led search, with a strong focus on clarity, structure, accessibility and performance across human and AI consumption

• Partner with product and marketing teams to shape go-to-market narratives for new electrification propositions, pilots and add-on innovations

• Develop messaging hierarchies, value propositions and content treatments aligned to customer needs and market positioning

• Use data, testing and insight to validate and refine messaging across digital journeys, ensuring relevance and impact

• Support early-stage product development by advising on customer-readiness, content requirements and communication opportunities

• Contribute strategic thinking that connects content, product intent and customer outcomes across all channels

What you’ll do

Content Strategy, Communications & Creation

• Craft high-quality, engaging and accessible content across multiple channels and touchpoints

• Work hand-in-hand with UX, product, design and subject-matter experts to build modular, reusable content that scales

• Maintain brand voice and messaging consistency across omnichannel experiences

• Drive improvements in the CMS to enable best-in-class content design and operational efficiency

Stakeholder Engagement & Collaboration

• Collaborate with marketing, sales, digital, operations and product teams to support key customer communication initiatives

• Partner closely with the Customer Communications Experience & Personalisation Lead and the Electrification team to align content strategy, delivery and personalisation

• Liaise with legal, compliance and risk teams to ensure all content meets regulatory and privacy requirements

• Contribute to service communications including lifecycle updates, mandatory notices and remediation messages across My Account, Origin’s app and online channels

• Bring ideas that strengthen communication strategy and reinforce a customer-first mindset

Compliance, Governance & Mandatory Communications

• Support the delivery of mandatory and regulatory communications with clarity, accuracy and customer-friendly language

• Maintain tone of voice and messaging consistency across sales, service and engagement communications

• Ensure all content complies with legal, regulatory and brand guidelines

End-to-End Content Thinking & Operations

• Work closely with the Customer Communications Experience & Personalisation Lead to structure, store and deliver content effectively across CMS, CRM and automation platforms

• Take a platform-agnostic approach, ensuring content can flex across multiple channels and systems

• Support dynamic and personalised content delivery across platforms such as WordPress, Braze and digital account experiences

• Embrace agile ways of working, including testing, iteration and continuous improvement

Problem Solving & Decision Making

• Review and provide expert guidance on content developed across multiple business units

• Approve content across both retail and non-retail areas, including specialist energy communications

• Ensure messaging is clear, consistent and aligned to customer, brand and regulatory standards

• Act as a content expert, helping teams refine messaging for clarity, engagement and impact

Origin - Where good change happens

At Origin, we’re powered by people who believe in creating change.

We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse. 
 

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you. 

Here's a little about us: https://www.originenergy.com.au/about/careers/

Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.

Please note unsolicited CVs from agencies will not be accepted.

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.