Designer - Content & Experience

At Origin, we’re on a mission to get energy right for our customers, community and planet. As we transform the way we serve millions of Australians, we’re looking for a passionate Designer – Content & Experience to help bring our brand to life across our digital sales channels. 

If you’re a strategic thinker with a hands-on approach, obsessed with customer journeys, conversion optimisation, and crafting content that drives results — this could be your next big move. 

Why this role matters 

This is more than a content role. It’s a chance to shape how customers experience Origin at every stage of their journey. We service 4.8 million customers across residential and business accounts and this role will play a critical role in ensuring customer-facing content is relevant, timely, but most important, useful. 

You’ll sit within our Marketing team’s Customer Communications Experience & Personalisation stream, partnering closely with digital, product, service functions and performance teams to: 

• Create compelling, conversion-focused content across our digital sales channels 

• Enhance product pages and landing pages to improve onsite experience 

• Drive measurable growth in customer acquisition and sales performance 

• Support communications objectives across all of our digital channels, including web, app, email and app 

You’ll play a critical role in ensuring our content is engaging, persuasive, and aligned to our brand tone helping turn interest into action across all of our experience touchpoints for our residential and business customers. 

What you’ll be doing 

• Delivering high-impact content across digital sales channels 

• Tailoring content to each stage of the customer journey 

• Supporting optimisation of product and landing pages to improve conversion rates 

• Using data and performance insights to continuously improve content effectiveness 

• Maintaining content governance standards — accuracy, compliance and consistency 

• Managing multiple projects while keeping quality and deadlines front of mind 

• Collaborating across teams to bring bold ideas to life 

This is a hands-on role. You’ll think on your feet, move quickly, and contribute tactically while aligning to broader strategic goals. 

What you’ll bring 

Essential: 

• Proven experience in sales or acquisition-focused content 

• Strong writing and editing skills with a persuasive edge 

• Experience optimising content across a sales funnel 

• Ability to use data and insights to inform decisions 

• Confidence working across multiple stakeholders and projects 

• A proactive, detail-oriented mindset 

Desirable: 

• Experience in large organisations 

• Exposure to agency, in-house or not-for-profit environments 

• Knowledge of WordPress or similar CMS platform 

Who you are 

You’re a customer champion. You care about impact. You look for better ways to do things. And you take accountability for delivering results. 

You thrive in collaborative environments, invite diverse perspectives, and are comfortable presenting your ideas across the business. You see feedback as fuel for growth.
  

Why join Origin? 

We’re transforming and this is a pivotal time to join us. 

We offer: 

• Ongoing learning via LinkedIn Learning and our internal Learning Hub 

• 21 weeks paid parental leave for primary carers 

• Paid volunteer leave and opportunities through the Origin Foundation 

• Energy discounts on selected products 

• Access to our Employee Share Plan 

• Supportive, purpose-driven leadership 

Ready to help shape the future? 

If you’re excited about creating powerful digital experiences that convert and doing it in a purpose-led organisation that genuinely cares about impact, we’d love to hear from you. 

Apply now and help us get energy right.